Email stands for Electronic Mail. Email marketing is the
name of suggests, the use of email in marketing communications. In broadest
sense, the term covers every email you ever send to a customer, potential
customer or public venue .If you consider that you want implementing an email
marketing program or are currently emailing but experiencing underperformance, here
I provides you in this article with a
list of 10 Email
Marketing tips that will assure improvement in your email marketing
campaigns . To be successful in this parts you need much patient.
1.Having
a Email links
The object of your email is to
increase traffic to your landing page, product page or website. It is the main
purpose of an email. Without driving clicks to your page or website, users
can't convert to sign-ups or customers. The key to performing this is, quite simple, capitalize on every
moment where a user may feel compelled to click. Include lots of links and make
sure that your links look like links. Using strong calls to action and even
authoritative "click here" messaging will also help you.
2.
Less use of images
You should always keep in mind that
an email is not a print mail piece. Many of your recipients will not see the images included in
your email, which means that every image you
include can be wasted space. Use well-coded html instead of image heavy design.
Never send an email that is simply one big image and certainly don't put any
messaging in an image that a user must see to complete the action you want from
an email.
3.
Make it easy to unsubscribe
It may seem counter intuitive to
make it easy for a user to leave your mailing list, but the other option is
much less appealing. When users get frustrated while trying to figure out how
to remove their email from your list, they eventually just start to flag your
email as spam. Every user who notes your email as being spam counts against
your sender reputation with email providers and makes it harder to get your email into the inbox instead of
the junk folder.
4.
Watch out spam tips every time you send Email!
The best ways to avoid getting flagged as spam and removed from your users' inboxes, but we can't
emphasize enough how important it is to follow those steps. More importantly,
it's important to follow them from the beginning of your email marketing effort
and to follow them every single time you send. We know that it's tempting to
send a harder sales email that trends against some of our advice for staying
out of the spam folder, but it only takes one email that looks like its high
spam to keep you out of the inbox for weeks, months or years afterwards.
5.
Maximize your Email template dimensions
You don't have a lot of space in a
person's inbox to convey a message, and most of your users will be viewing your
email in a preview pane with the images turned off. Make sure that your html email template isn't more than 600 pixels wide and that you clearly get
your value proposition and at least one link into the first 100 pixels of
height. It won't look as nice as putting a shiny header graphic up there, but
it will yield better results. Also, consider a secondary column on the right or
left hand side in order to get more information above the fold of an email
preview pane!
6.
Short text and easy to scan
Text should be shorten and easy to
scan. Most users aren't going to read the full text of your email. They're
going to scan it for key points that they may be interested in. Keep your text
short and use font bolding and additional colors to highlight words or phrases
that you know will be important to your users and clients. Too much text will
get your email deleted just about as fast as anything, and it creates more risk
for triggering spam filters.
7.
Keep clean your Email list
There's no value to not taking the
time and making the effort to make sure that you're removing bad email
addresses from your house list. Making sure that incorrectly formatted email
addresses are caught when somebody signs up and then "pruning" addresses
that are returned as undeliverable, non-existent or with full inboxes from your
email list before the next send isn't optional if you want to have a
successful email marketing program. If your list starts to show a higher
percentage of undeliverable email addresses, email providers will flag you as
spam.
8.
Proper use of Alt text, title and linking with images
Proper use of Alt text ,title and
linking with images should be must. Because using images in email can create
dead space, maximizing the code behind those images is critical. Make sure that
ALL of your images have both alt text and title text as different browsers will
read those two types of text differently (Alt text and title text are the text
messages that appear when an image doesn't load or when somebody hovers over an
image with a mouse). Also, make sure that all of your images are actually links
to your landing page or website. This way, at a minimum, your potential image
dead space can still drive traffic to your destination.
9.
Send test Emails before sending to main list
There's nothing worse than sending
an email and then finding out that it went right to the spam folder or that
something in your email layout broke in Hotmail's email viewer or Outlook's
preview pane. Before you send an email to your entire list, send a test version
to a test account using each of the big email providers. If there are any
significant segments of your list using another email provider, you'll want to
include that in your test as well. If you catch any errors, there's still time
to start disassembling your email and fixing them, or remove a problematic
segment of your email list.
10.
Make sure to piggyback a text version
We've previously discussed how to
decide if you should use an html email or a text only email, and our
recommendation is that you use both. But, at a minimum, if you are using an
html email you must piggyback a text only version of the email onto your send.
A number of people do opt to view email as text only, and, increasingly, people
are reading text-based email only on mobile phones.
3 comments:
Email marketing is a fantastic way of increasing existing clients, increasing repeat business and building trust among many business in subscribers prior to them making a purchase.
Email marketing is one of the most effective way for online marketing. You can send the information you want in as much detail and how you want the same people who may need your products or services, and these people can go home too.
email marketing program
Email marketing plays a very important role in the whole business process. It is one of the easiest and affordable ways of marketing. Comm100 Email Marketing also provide email marketing software and services to businesses. I am sure lots of people will get benefits.
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